I am a CPM-certified Copywriter after completing my college of media & publishing course with a distinction.
Below are some examples of my copywriting which were submitted as part of my cPM copywriting course.
Task 01: Please write a piece of promotional copy of up to 200 words, selling your favourite mode of transport.
Promotional copy for National rail
Feel the freedom of fuss-free travel this Summer and save when you book with National Rail, with 2-for-1 tickets on selected train journeys between June and August, you can leave the car at home this Summer and let us worry about the driving.
With hundreds of journeys to choose from, you’re bound to find Summer’s hottest deals onboard with National Rail, from as little as £19.99 for a London to Brighton Return, you’ll be seaside-ready before the kids can even ask, ‘are we there yet?’
And you can leave the packed lunch at home too, with a wide selection of meals and refreshments available onboard, and with 30% off light snacks and cold refreshments from June to August…well that’s a proper day out, without the squeeze.
So whether it’s walking through history in Scotland at Edinburgh Castle, or flying high in Wales at Zip World, you plan the adventures, we’ll take care of getting you there.’
Task 03: You have been asked to write a piece of promotional copy of up to 200 words about a brand new car model. This will be featured on the manufacturer’s website as an introduction to the model.
Promotional material for the new electric mini-SUV Smart #1
Unconventional, electric, and always smart. The smart #1 is anything but ordinary. With a full charge in <30 minutes, and a 193-mile driving range, our new electric range offers the same seamless city-driving experience as the Smart ForTwo, but with more space and more power – giving you more reasons to hit the road.
While reliability, style and ingenuity are at the heart of the range, each model offers a level of practicality and functionality that even the most enthusiastic EV drivers would find impressive. With the Pro, Pro+ and Premium range going 0-62mph in 6.7 secs, the smart #1 is faster than some of it’s rivals, with similarly priced small electric SUVs taking between 7.5 seconds – 8.5 seconds.
For those impressed by range, the Pro+ comes with added playtime, with a full 30-minute charge delivering a 260-mile driving range giving you the confidence to adventure freely.
The Premium model will get you from A to B (and everywhere in between) in 276 powerful miles, with an integrated Beats audio system for a truly premium driving experience.
Task 08: write an advertising feature on a specific product or service of your choice.
How animal-lovers can protect their pets and beyond
Pet insurance with purpose – how Animal Friends are on a mission to help create a better life for all animals
‘So are you a cat-person or dog-person?’ is something I’ve asked, and been asked, many times before (I’m a dog-person by the way). The idea that our pet preferences tell us something about who we are and how we live our lives is so rooted in us, that they’ve even done studies n it.
But for Elaine Fairfax, founder and co-director of Animal Friends, she wasn’t a cat or dog-person, she was a horse-person. ‘I loved cats and dogs, but my great passion as a child was horses – I told my Mum I was going to marry a horse!’
Throughout her life, Elaine’s love for animals also came with loss. That familiar gut-wrenching, all-encompassing pain that comes with losing a pet. ‘When they go, it’s like losing a part of yourself – you can feel like your heart’s been pulled out.’
After carrying the grief from the particularly difficult loss of her Persian cat Squidley, Elaine decided to turn her pain into a promise, and set up Animal Friends, a pet insurance company that is more than just a pet insurance company.
Not only an affordable, multi-award winning pet insurance provider but with every policy provided, Animal Friends donates a percentage of each policy to animal and wildlife charities across the globe, making an impact to animals everywhere.
‘We wanted to do something that would allow us to give something back, and help animal owners and charities.’ And they’ve done exactly that.
Animal Friends is the only leading UK pet insurer founded to make a difference, with £8.5 million already donated to over 800 animal charities driving positive change for animals all over the world.
To find out more about Animal Friends, or to get a quote please visit the website at https://www.animalfriends.co.uk/
Task: Think of a product you would like to write an advert for. Task: Think of a product you would like to write an advert for. Then write your advert, about 100 words long, using the techniques you learned in this Lesson. There is no need to include images.
RSPCA ADVERT
I decided to write my advert for the rSPCA as part of their ‘cut the chase’ campaign which is a campaign supporting an end to greyhound racing.
Copy written by me. Copilot used for the AI image. I created the final asset in adobe express.
COPY by sophia 